Practice Area 03
Trade & Field Marketing
Programs that drive visibility, distribution, and growth.
Trade marketing in hospitality is won or lost at the account level. We design programs that give your brand a presence behind the bar, on the menu, and in the minds of the people who recommend it.
What's Included
Staff Training Programs
We build and deliver training programs that turn bartenders, servers, and floor staff into genuine brand advocates — not just people who can recite a fact sheet.
Account Activation
We design and execute account-level activations — takeovers, tasting events, menu launches, and seasonal programs — that create visibility and drive trial.
Sampling & Trial Programs
We build structured sampling programs that get your product in front of the right trade and consumer audiences at the right moments in the purchase journey.
Field Sales Support
We can deploy field sales representatives or manage your existing team — providing the structure, tools, and accountability to convert account visits into listings.
POS & Merchandising
We develop the point-of-sale materials, menu integration guides, and merchandising standards that make your brand visible and compelling at the moment of decision.
How We Work
Audit
We assess your current trade presence, distribution footprint, and account-level performance to identify the highest-leverage opportunities.
Program Design
We build the trade marketing program — training, activation, sampling, and field support — tailored to your brand and market.
Rollout
We execute the program — managing logistics, training delivery, and account-level activation across your target markets.
Measurement
We track the metrics that matter — listings, velocity, staff advocacy scores, and activation ROI — and report transparently.
Optimization
We use what we learn to refine the program and scale what's working into new accounts and markets.
Engagement Models
How We Engage
Campaign-Based
A defined trade marketing campaign with a clear scope, timeline, and deliverables. Ideal for seasonal pushes or market launches.
Ongoing Program Management
We manage your trade marketing program on a retainer basis — planning, executing, and optimizing across markets.
Field Team Management
We manage your field sales or brand ambassador team — providing structure, training, and performance accountability.