Practice Area 05
Fractional Marketing Leadership
Executive-level leadership without full-time overhead.
Not every brand needs a full-time CMO. But every brand needs someone who thinks like one. We embed as fractional marketing and commercial leadership — bringing the strategy, the relationships, and the accountability of a senior hire at a fraction of the cost.
What's Included
Commercial Strategy
We own the commercial strategy — setting objectives, allocating resources, and holding the team accountable to results. Not just advice: actual ownership.
Team Leadership & Direction
We lead your marketing and commercial team — setting priorities, managing agency partners, and developing internal capability.
Brand & Positioning
We manage the brand — ensuring consistency, relevance, and commercial alignment across every touchpoint.
Partnership & Channel Development
We identify and develop the commercial partnerships and distribution channels that will drive growth — leveraging our network and commercial relationships.
Board & Investor Reporting
We represent the commercial function to your board, investors, and senior leadership — translating marketing activity into commercial language.
How We Work
Onboarding
We spend the first two weeks understanding your business, team, and commercial context — before making any recommendations.
Audit & Priorities
We audit the current commercial and marketing operation and set the priorities for the first 90 days.
Execution
We lead the execution — in the room, on calls, and in the field — as a genuine member of your leadership team.
Reporting
We report to you and your board on commercial performance — transparently and in the language of the business.
Transition
When the time is right, we help you hire and transition to a full-time leader — ensuring continuity and no loss of momentum.
Engagement Models
How We Engage
Part-Time Embedded (2 days/week)
Two days per week embedded with your team. Ideal for brands that need consistent senior leadership without full-time commitment.
Project-Intensive (4 days/week)
Four days per week for a defined period — typically a launch, rebrand, or commercial reset. High-intensity, high-output.
Advisory (Monthly)
Monthly strategic sessions plus on-call availability. Best for founders who need a senior commercial sounding board.