Practice Area 01
Brand Partnerships
Strategic relationships that create long-term value.
The best brand partnerships in hospitality aren't sponsorships — they're structural relationships where both sides win commercially. We find those opportunities, build the case, and close the deal.
What's Included
Partnership Identification
We map the landscape of potential partners across spirits, lifestyle, luxury, and consumer categories — then qualify them against your brand's commercial objectives and audience profile.
Commercial Structuring
We build the deal framework: exclusivity terms, activation commitments, revenue share models, and performance benchmarks that protect your interests and make the partnership worth executing.
Negotiation & Brokering
We represent your interests at the table — or facilitate introductions and advise on both sides. Our network spans brand managers, operators, distributors, and agency partners across the industry.
Activation Planning
A signed partnership is the beginning, not the end. We build the activation roadmap — events, menu integration, co-branded content, and trade programs — that makes the partnership visible and valuable.
Performance Tracking
We define success metrics upfront and track them throughout the engagement — ensuring both parties are delivering and the partnership is generating the commercial outcomes it was built for.
How We Work
Discovery
We audit your current partnerships, commercial objectives, and brand positioning to identify the white space.
Mapping
We build a qualified shortlist of partnership candidates with commercial rationale for each.
Outreach & Pitch
We make the introductions and build the pitch — tailored to each partner's commercial language.
Structuring
We negotiate terms and build the deal framework that works for both parties.
Activation
We plan and support the launch — ensuring the partnership delivers from day one.
Engagement Models
How We Engage
Project-Based
A defined scope to identify, pitch, and close a specific partnership opportunity. Ideal for brands with a clear target in mind.
Retainer
Ongoing partnership development and management across multiple opportunities. Best for brands building a portfolio of commercial relationships.
Success Fee
For select engagements, we structure compensation around closed deals. Contact us to discuss eligibility.